Tuesday Oct 18, 2022
Marcos Irigaray Chief of Business Development and Communications VCU Health
Tom Robertson, Executive Director of the Vizient Research Institute is joined by Marcos Irigaray, long-time chief marketing and strategy officer at VCU Health, who now leads strategy and business development for the VCU Stravitz-Sanyal Institute for Liver Disease and Metabolic Health. Marcos discusses VCU's role as an academic research institution that also serves as the principal care delivery system for the region's socioeconomically vulnerable population. The conversation moves from managing the medical manifestations of social determinants of health to VCU's success in launching innovative care programs focusing on the complex needs of the chronically ill.
Marcos Irigaray, MHA
Chief of Business Development and Communications
VCU Stravitz-Sanyal Institute for Liver Disease and Metabolic Health
Vizient Research Institute
[00:45] VCU’s mission to be a safety net for the Commonwealth’s disenfranchised or indigent population
[03:38] Chronic disease medical home program for patients with challenging social determinants of health uses a team that includes a primary care physician, social worker, pharmacist and dietician.
[07:13] Performing house calls for complex care populations
[10:26] Children with chronic conditions as well as elder patients benefit from wraparound care
[12:21] Marcos’ new role as Chief of Business Development and Communications at VCU’s Stravitz-Sanyal Institute for Liver Disease and Metabolic Health
Links | Resources:
Marcos Irigaray's Biographical Information